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March forward, Komsomol generation, joke and sing so that a smile will bloom! We overcome space and time, We – who are the young owners of the earth. [Partial translation]

Poster Number: PP 542
Category: Military
Poster Notes: First of 10 verses on the poster are from the title song "March of the Happy-Go-Lucky Guys" used in the 1934 Soviet film, “Happy-Go-Lucky Guys". It was written by the team of Vasilii Lebedev-Kumach and Isaac Dunaevsky; [On sailor’s cap] Red Flag Baltic Fleet.
Media Size: 25x34
Poster Type: Offset
Publishing Date: 1938
Editorial Information: Editor M. Ioffe; Technical Editor [ilegible]…abanov
Technical Information on Poster: Iskusstvo No. 9870; Submitted for production August 23, 1938; Approved for printing August 27, 1938; Page format 80 x 90; Order No. 1550; Price 10 kopeks
Glavlit Directory Number: B-50516
Sources & Citation: Von Geldern, J., & Stites, R. (2007). Mass culture in Soviet Russia: Tales, poems, songs, movies, plays, and folklore, 1917-1953. Bloomington: Indiana University Press. (Vasilii Lebedev-Kumach and Isaac Dunaevsky cited, p. 234)
Catalog Notes: PP 542 Military b
Artist: Mel'nikova, E. — Мельникова, Елена Константиновна
Printer: Mospoligraf (Moscow Polygraphic), Moscow — Мосполиграф, Москва
Mospoligraf was a state-owned printing trust located in Moscow. When the Soviet Union formulated a plan in 1921 to consolidate the nation’s largest and best printing operators into state-owned trusts; Mospoligraf was organized in 1922 to carry out consolidation of the Moscow printing industry. With a staff of over two thousand, Mospoligraf was the second-largest printing trust organized in Moscow outside of the Mospechat’ trust, and it oversaw a myriad of houses under local printing sections such...
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Publisher: Iskusstvo (Art Publishing House), Moscow — Искусство, Москва
Iskusstvo was the Art Publishing House (A.K.A. Visual Arts Publishing) that was created in 1936 from Ogiz-Izogiz (State Art and Literature Publishing House). It disseminated books and journals dealing with graphic design and the fine arts, and it issued numerous posters. Since the Iskusstvo banner was part of the State Printing Works in Leningrad (St. Petersburg) and Moscow, its two main offices were located in those two cities.
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