Poster Plakat
Poster of the Week
"Long Live the All-Union Day of the Physical Culturalist!"
Artist Maria Nesterova-Berzina (1897-1965) designed this poster.
In the Soviet Union, physical culture and sport were incorporated into the state to educate and improve the public. As a result, mass physical education programs were commonplace.
In 1920, the Supreme Council of Fitness Culture (VSFK) was established. Councils were in all the Soviet regions to oversee physical education and sport. VSFK was made an All-Union (executive) authority in 1936 and was re-named the All-Union Committee on Physical Culture and Sports. It programmed and analyzed state-run sports, carried out regulations and guidelines for competitions, managed state-sponsored sport organizations; supervised physical education of students, and oversaw the health of citizens engaged in physical culture.
In 1953, the All-Union Committee became part of the Ministry of Health. Later, it was named the State Committee on Physical Culture and Sports (Goskomsport) and it was placed under the Union of Sports Societies and Organizations (SSOO). In addition, the Soviet Union maintained the State Central Institute of Physical Culture (GTsOLIFK), a training and research center for physical education.
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About The Collection
Poster Plakat is a private collection of Soviet and Eastern Bloc political ephemera spanning 1916 to 1991. The collection contains over 1,000 original posters and poster maquettes. Sizes range from windowpane posters up to large, multi-panel broadsides. Numerous artists are represented such as Gustav Klutsis, Victor Deni, Nikolai Dolgorukov, Vladimir Stenberg, the Kukryniksy, Viktor Koretsky, and hundreds more. All posters are linen backed and ready for display.
If you are interested in using images from the Collection or exhibiting posters from it, please visit the Contact Us page for more information. You can also email info@posterplakat.com and include the name of your organization, the name of the contact person and provide your phone number. In addition, please provide a general description of the exhibit you are considering or the poster you would like to use.