Translation: Let’s reclaim land from the desert!
Poster Number: PP 103
Artist: Smoliak, Nikolai Petrovich — Смоляк, Николай Петрович
Poster Notes: The artist uses the same pair of workers seen in the illustration for PP 104-- a poster designed by artists Sakharov and Kubginov.
Media Size: 37x26
Poster Type: Offset
Printer: 1st Exemplary Typography Workshop named for A. A. Zhdanov, Moscow
Printer Notes: The 1st Exemplary Typography was a printer for Sovnarkhoz (Regional Council of National Economy) of Moscow. Historically, prior to Soviet nationalization, the 1st Exemplary was the Sharapov-Sytin Partnerhip. Ivan Sytin, a book-publishing magnate, had his printing shop at Valovaia and Piatnitskaia streets in Moscow. Around 1918, Sytin's printing plant and the Royal (state) Print Yard were both nationalized by the Bolsheviks. After World War II, the 1st Exemplary Typography was named in honor of Andrei Alexandrovich (A.A.) Zhdanov (1896-1948), a Soviet Communist Party leader.
Publisher: Iskusstvo (Art Publishing House), Moscow
Publishing Date: 1951
Publisher Notes: Founded in 1936, Iskusstvo was formed out of Ogiz-Izogiz, the “State Art and Literature Publishing House”.
Editorial Information: Editor Vorontsov.
Technical Information on Poster: November 11, 1950. Publication No. 9251. Volume 1 sheet of paper. Order No. 8800. Price 1 ruble.
Print Run: 100,000
Glavlit Directory Number: A09010.
Catalog Notes: PP 103 Workers b; Sister Poster PP 104