We are building for the ages!

Poster Number: PP 343
Category: Workers
Poster Notes: This poster was likely produced for the Five-Year Plan of the post-World War II period.
Media Size: 40x27
Poster Type: Offset
Publishing Date: 1952
Editorial Information: Editor O. Legran.
Technical Information on Poster: April 23, 1952. Publication No. 9832. Order No. 865. Volume 1 sheet of paper. Price 1 ruble.
Glavlit Directory Number: A03692.
Catalog Notes: PP 343 Workers b
Artist: Koretskii, Viktor Borisovich (Koretsky, Victor) — Корецкий, Виктор Борисович

Of the noted Soviet poster artists of the photomontage and Socialist Realism aesthetics, Viktor Borisovich Koretskii stands out as one of the most iconic. Koretskii attended the Secondary Professional Art School in Moscow from 1921 to 1929. He began working as a professional graphic designer in 1931 and he immediately gained recognition in the Soviet Union. His professional break-through occurred while working for the major state publishing houses Iskusstvo and Ogiz-Izogiz. During this that period of his work, he concentrated on (and perfected) his technique of photomontage. However, the period of the early 1930s in the Soviet Union meant that Koretskii had to move away from his own avant-garde style of discontinuous photomontage in order to be more consistent with the Socialist Realist dogma dictated by the government. During the 1930s, Koretskii also worked as an artistic director and decorator for Nikolai Okhlopkov 's Realistic Theatre and for Yurii Zavadsky's theatre-studio. From 1939 to 1987, he was a member of the editorial board of the film advertising publishing house Reklamfilm.

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Printer: Krasnoe Znamia Typography Workshop, Moscow —

Krasnoe Znamia was located in Moscow at 21 Sushchevskaia Street. In addition to printing posters, the firm operated the presses for the periodical Peasant Newspaper (1923-1939) and printed the youth oriented newspaper, Komsomol Life.

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Publisher: Iskusstvo (Art Publishing House), Moscow-Leningrad — Искусство, Москва-Ленинград

Iskusstvo was the Art Publishing House (A.K.A. Visual Arts Publishing) that was created in 1936 from Ogiz-Izogiz (State Art and Literature Publishing House). It disseminated books and journals dealing with graphic design and the fine arts, and it issued numerous posters. Since the Iskusstvo banner was part of the State Printing Works in Leningrad (St. Petersburg) and Moscow, its two main offices were located in those two cities.

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