We are studying in an excellent way, we are playing happily! [Quote at right] “Long live the Stalinist Constitution which is securing carefree happiness for our childhood and a beautiful future for the builders of communism!”

Poster Number: PP 390
Category: Youth
Poster Notes: The Children's Commission (Detkommissia) carried out the development and inspection of children's homes and all issues concerning children in the USSR.
Media Size: 40.5x27.5
Poster Type: Lithograph and Offset
Publishing Date: 1937
Editorial Information: Editor M. Ioffe. Technical Editor M. Rosen[berg]
Technical Information on Poster: Izogiz No. 8695. I. 32. Order No. 1257. Submitted for production January 3, 1937. Approved for printing March 10, 1937. Standard format 73 x … [illegible]. Ordered by the Children’s Commission at VTsIK, [All-Russian Central Executive Committee of the Co
Catalog Notes: PP 390 Youth
Artist: Zotov, Konstantin Vasilevich — Зотов, Константин Васильевич

Konstantin Vasilevich Zotov trained at the First Exemplary Printing House in Moscow from 1919-1925 under the tutelage of S.V. Gerasimov and I.N. Pavlov. Starting in 1942, he began to exhibit his work professionally. One of his posters from 1934, Liuboi krestianin-kolkhoznik ili edinolichnik imeet teper’ vozmozhnost’ zhit’ po-chelovecheski [Every collective farm peasant or individual farmer now has the opportunity to live like a human being], established the image of the Stalinist-era collective farm family and it helped emphasize the model of a farm woman in the Soviet Union. This poster also presents a trusting picture of the collective farm workers’ acculturation and improved material circumstances, seemingly brought about through Soviet policies. Zotov contributed illustrations to the newspaper Molodoi Leninets [Young Leninist] (1925) and to the youth-based journals Ogon’ki [Twinkles], Zor’ka (1927-1934) and Veseliye kartinky [Funny Pictures] (1961-1964). He also worked at the Moscow animation studio Soyuzmu'ltfil'm from 1944 to 1951.

Printer: Krasnii Proletarii (Red Proletarian), Moscow —

The Krasnii Proletarii Workshop (A.K.A. 3rd Krasnii Proletarii Typography Workshop) was located at 16 Krasnoproletarskaia Street in Moscow. Around 1920 the printing workshop was placed under the management of the Poligrafkniga (Book and Magazine Printing) Trust. Historically, this printer was first under the ownership of the Russian entrepreneur Ivan Kushnerev who founded the Ivan Kushnerev & Company Printing Shop in 1869 in Moscow. When Kushnerev died in 1896 his company was one of the largest printers in Imperial Russia. The Kushnerev shop was nationalized by the Soviets in 1919 and consigned to the Printing Section of the Moscow Economic Council. It was then re-named the 3rd State Typolithography Workshop and, for a brief period, it was the 20th State Typolithography Workshop. It became the 3rd Krasnii Proletarii Book Printing Plant when its location (on Pimenovskaia Street) was re-named Krasnoproletarskaia (Red Proletarian) Street. The workshop retained the Krasnii Proletarii moniker while its management (via a series of state trusts) varied over the next fifty years.

Publisher: Ogiz-IzoGiz, Moscow-Leningrad — Огиз-Изогиз, Москва-Ленинград

Ogiz (Ob"edinenie gosudarstvennykh knizhno-zhurnal'nykh izdatel'stv) is the Association of the State Book and Magazine Publishers. It was established in 1930 by the RSFSR Sovnarkom to centralize all publishing activities in the Soviet Union. Aside from centralization, Ogiz helped eliminate duplication of printed products. Posters, art magazines and artistic books were placed under the Izogiz (Izobrazitel'noe iskusstvo) fine arts section of Ogiz. In 1963, Izogiz was re-named Sovetskii khudozhnik, "Soviet Artist".