We are growing up under the standard of Lenin-Stalin.

Poster Number: PP 459
Category: Youth
Media Size: 37x27
Poster Type: Lithograph
Publishing Date: 1935
Editorial Information: Editor Z. Nimirovskii; Technical Editor M.Rovenskii
Technical Information on Poster: Izogiz No. 7927; No. 3; Order No. 673; [Printed at] 3 Mir Street
Glavlit Directory Number: B-8508
Catalog Notes: PP 459 Youth
Artist: Zotov, Konstantin Vasilevich — Зотов, Константин Васильевич

Konstantin Vasilevich Zotov trained at the First Exemplary Printing House in Moscow from 1919-1925 under the tutelage of S.V. Gerasimov and I.N. Pavlov. Starting in 1942, he began to exhibit his work professionally. One of his posters from 1934, Liuboi krestianin-kolkhoznik ili edinolichnik imeet teper’ vozmozhnost’ zhit’ po-chelovecheski [Every collective farm peasant or individual farmer now has the opportunity to live like a human being], established the image of the Stalinist-era collective farm family and it helped emphasize the model of a farm woman in the Soviet Union. This poster also presents a trusting picture of the collective farm workers’ acculturation and improved material circumstances, seemingly brought about through Soviet policies. Zotov contributed illustrations to the newspaper Molodoi Leninets [Young Leninist] (1925) and to the youth-based journals Ogon’ki [Twinkles], Zor’ka (1927-1934) and Veseliye kartinky [Funny Pictures] (1961-1964). He also worked at the Moscow animation studio Soyuzmu'ltfil'm from 1944 to 1951.

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Printer: 24th Lithography Workshop of the Poligrafkniga Trust of Ogiz, Leningrad —

Historically, the 24th Lithography Workshop was owned by Fedor Kibbel' prior to Soviet nationalization. It was located at Kronverkskaia and Mir Streets in St. Petersburg (Petrograd). Shortly after the workshop was nationalized, it became the 1st State Lithography Workshop named in honor of Mikhail Pavlovich Tomskii (1880-1936), the head of the Soviet trade union and director of the State Publishing House. By the 1930s, this workshop became the 24th Lithography Workshop of Ogiz (Association of State Book and Magazine Publishers) and it was managed by the Poligrafkniga (Book and Magazine Printing) Trust.

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Publisher: Ogiz-IzoGiz, Moscow-Leningrad — Огиз-Изогиз, Москва-Ленинград

Ogiz (Ob"edinenie gosudarstvennykh knizhno-zhurnal'nykh izdatel'stv) is the Association of the State Book and Magazine Publishers. It was established in 1930 by the RSFSR Sovnarkom to centralize all publishing activities in the Soviet Union. Aside from centralization, Ogiz helped eliminate duplication of printed products. Posters, art magazines and artistic books were placed under the Izogiz (Izobrazitel'noe iskusstvo) fine arts section of Ogiz. In 1963, Izogiz was re-named Sovetskii khudozhnik, "Soviet Artist".

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