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Let’s sow our native fields gloriously!

Poster Number: PP 496
Category: Agriculture
Poster Notes: The farmer depicted is likely a war veteran as he is wearing a military issue telogreika jacket; the tractor is a Stalinets model 65 with a modified cabin. The Stalinets was built at the Chelyabinsk Tractor Factory; [On the book it reads] Plan for spring sowing 1946 Luch [Beam of Light] Collective Farm.
Media Size: 37.5x27
Poster Type: Lithograph and Offset
Publishing Date: 1946
Editorial Information: Editor P. Piskunov
Technical Information on Poster: [Approved] March 1, 1946; Publication No. 6977; Volume 1 sheet of paper; L.M. 309; Price 1 ruble
Glavlit Directory Number: A 03567
Catalog Notes: PP 496 Agriculture
Artist: Alferov, Iurii Vasilievich — Алферов Юрий Васильевич
There is little published information available on the artist Iurii Vasilievich Alferov. From the 1930s to the 1940s, he designed posters for the publishing houses Izogiz (Fine Arts Publishing) and Iskusstvo (Art). Some of the poster titles Alferov designed are: “All bees for red clover! Bees increase the yield of red clover seeds by 2 to 3 times” (1932); “Cultivated hayfields for socialist animal husbandry” (1935); “’Increase annual grain production in the near future to 7–8 billion p...
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Printer: Printer not indicated —
Publisher: Iskusstvo (Art Publishing House), Moscow-Leningrad — Искусство, Москва-Ленинград
Iskusstvo was the Art Publishing House (A.K.A. Visual Arts Publishing) that was created in 1936 from Ogiz-Izogiz (State Art and Literature Publishing House). It disseminated books and journals dealing with graphic design and the fine arts, and it issued numerous posters. Since the Iskusstvo banner was part of the State Printing Works in Leningrad (St. Petersburg) and Moscow, its two main offices were located in those two cities.
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