A worker’s guarantee to the Five-Year Plan of Quality “We Guarantee Quality”

Poster Number: PP 817
Category: Economy
Poster Notes: The Tenth Five-Year Plan (1976–80) was officially termed the plan of “efficiency and quality” by the Brezhnev leadership in an effort to combat failings in both areas.
Media Size: Please inquire
Poster Type: Offset
Publishing Date: 1976
Editorial Information: Editor V. Maslennikov; Technical Editor V. Artamonova
Technical Information on Poster: Approved for printing March 5, 1976; Format 60 x 108 cm; 1 sheet; 1.2 standard sheets of paper; Printing No 1a-247; Offset paper No 1; Order 2676; Price 10 kopeks
Glavlit Directory Number: A. 07731
Catalog Notes: PP 817 Economy
Artist: Koretskii, Viktor Borisovich (Koretsky, Victor) — Корецкий, Виктор Борисович

Of the noted Soviet poster artists of the photomontage and Socialist Realism aesthetics, Viktor Borisovich Koretskii stands out as one of the most iconic. Koretskii attended the Secondary Professional Art School in Moscow from 1921 to 1929. He began working as a professional graphic designer in 1931 and he immediately gained recognition in the Soviet Union. His professional break-through occurred while working for the major state publishing houses Iskusstvo and Ogiz-Izogiz. During this that period of his work, he concentrated on (and perfected) his technique of photomontage. However, the period of the early 1930s in the Soviet Union meant that Koretskii had to move away from his own avant-garde style of discontinuous photomontage in order to be more consistent with the Socialist Realist dogma dictated by the government. During the 1930s, Koretskii also worked as an artistic director and decorator for Nikolai Okhlopkov 's Realistic Theatre and for Yurii Zavadsky's theatre-studio. From 1939 to 1987, he was a member of the editorial board of the film advertising publishing house Reklamfilm.

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Printer: Leningrad Offset Printing Plant — Ленинградское Офсетная типография

The Leningrad Offset Printing Plant was located near Kronverkskaia and Mir Streets in Leningrad (St. Petersburg). Historically, the printer had roots in Imperial Russia as a large operation founded in 1881 by Theodore Kibbel (Fedor Fyodorovich Kibbel') until it was nationalized by the Soviets in 1917. After its initial nationalization, the printer's management (via a series of government-controlled printing trusts) and its name both changed over the decades until it ultimately became the Leningrad Offset Printing Plant in the spring of 1950.

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Publisher: Plakat (All-Union Poster), Moscow — Плакат

Plakat (All-Union Poster) was created in 1974 in Moscow through the work of the Union of Artists and the Central Committee of the Communist Party. The chief of its poster department was Dmitry Akimovich Isaev. Plakat publishers existed until 1991 whereupon it was renamed Panorama publishers.

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