Vladimir Aleksandrovich Serov was a painter, poster artist and illustrator who primarily worked in the Socialist Realism aesthetic. In 1931, he graduated from InPII (Institute of Proletarian Visual Arts) and performed post-graduate work at InZhSA (Institute of Art, Sculpture and Architecture) where he served as an instructor from the 1930s until the 1960s. Serov also was the chairman of LOSKh (Union of Soviet Artists) from 1941 to 1948 and the chairman of Orgkomitet SKh (Organizing Committee of Soviet Artists) from 1957 to 1960. He became a member of the Academy of Arts of the USSR in 1947 and was elected its vice-president and later its president from 1962 to 1968. Politically, Vladimir Serov was a devout communist party member. He served as a deputy of the Supreme Soviet of the RSFSR from 1958 until his death in 1968.
Iskusstvo was the Art Publishing House (A.K.A. Visual Arts Publishing) that was created in 1936 from Ogiz-Izogiz (State Art and Literature Publishing House). It disseminated books and journals dealing with graphic design and the fine arts, and it issued numerous posters. Since the Iskusstvo banner was part of the State Printing Works in Leningrad (St. Petersburg) and Moscow, its two main offices were located in those two cities.