Konstantin Konstantinovich Ivanov initially received art instruction from his father, the noted graphic artist Konstantin L. Ivanov. Formal instruction began for Konstantin Konstantinovich as early as 1933 when he attended an art school in Leningrad. It was from that point that he dedicated his life to graphic design. During World War II, Ivanov worked on the front line while contributing to posters produced by the TASS (Telegraph Agency of the Soviet Union) Studios.
The 1st Exemplary Typography Workshop was named in honor of Andrei Alexandrovich Zhdanov (1896-1948), a Soviet military leader and a senior member of the Politburo who died in 1948. Reportedly, Andrei Zhdanov controlled the atomic espionage division of the USSR and he was Josef Stalin's closest confidant.
Iskusstvo was the Art Publishing House (A.K.A. Visual Arts Publishing) that was created in 1936 from Ogiz-Izogiz (State Art and Literature Publishing House). It disseminated books and journals dealing with graphic design and the fine arts, and it issued numerous posters. Since the Iskusstvo banner was part of the State Printing Works in Leningrad (St. Petersburg) and Moscow, its two main offices were located in those two cities.