Our Duty – To Study Excellently!

Número de Cartel: PP 746
Información sobre el cartel: The female students illustrated on the poster are wearing uniforms of the Young Pioneers. The girl at the center has a membership pin on her uniform. The pins were emblazoned with the slogan, Vsegda Gotov! or, Always Ready!
Tamaño: 32.5x26
Tipo de cartel: Offset
Fecha de publicación: 1953
Información sobre los editores: Editor E. Povolotskaia
Información técnica: Order No. 1012; Publication No. 10311; Volume 1 sheet of paper; Price 1 ruble
Número de Glavlit: Sh-04035
Información en el catálogo: PP 746 Youth
Artista: Tskhadadze, Sh. — Цхададзе, Ш.
Imprenta: Leningrad Offset Printing Plant — Ленинградское Офсетная типография

The Leningrad Offset Printing Plant was located near Kronverkskaia and Mir Streets in Leningrad (St. Petersburg). Historically, the printer had roots in Imperial Russia as a large operation founded in 1881 by Theodore Kibbel (Fedor Fyodorovich Kibbel') until it was nationalized by the Soviets in 1917. After its initial nationalization, the printer's management (via a series of government-controlled printing trusts) and its name both changed over the decades until it ultimately became the Leningrad Offset Printing Plant in the spring of 1950.

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Editorial: IzoGiz (State Publishing House of Fine Art), Moscow — Изогиз (Государственное издательство изобразительного искусства), Москва

The history of IzoGiz begins with the formation of Ogiz, the Association of the State Book and Magazine Publishers. In 1930, the Sovnarkom of the Russian Socialist Federative Soviet Republic established Ogiz to centralize publishing under a monopoly in order to eliminate duplication of printed material, to streamline and control publishing production and its output, and to create a base for marketing books, training and technical manuals. In 1931, the Central Committee of the USSR ordered certain publications be separated from Ogiz. The separation principally affected technical manuals and propaganda material issued by the publisher. For example, posters, art magazines and artistic books were placed under Izogiz (Izobrazitel'noe iskusstvo), the fine arts section of Ogiz. In 1963, Izogiz was merged with the publishing house, "Soviet Artist" (Sovetskii khudozhnik).

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